{"id":18108,"date":"2023-10-08T04:19:29","date_gmt":"2023-10-07T21:19:29","guid":{"rendered":"https:\/\/blink-drive.com\/?p=18108"},"modified":"2023-10-09T01:11:32","modified_gmt":"2023-10-08T18:11:32","slug":"nurturing-ethical-sales-practices-teslas-2023-challenge-in-the-thai-market","status":"publish","type":"post","link":"https:\/\/blink-drive.com\/index.php\/2023\/10\/08\/nurturing-ethical-sales-practices-teslas-2023-challenge-in-the-thai-market\/","title":{"rendered":"Nurturing Ethical Sales Practices: Tesla’s 2023 Challenge in the Thai Market"},"content":{"rendered":"\n

In the burgeoning landscape of electric vehicles, Tesla has emerged as a symbol of innovation and a harbinger of a sustainable future. However, a recent incident in Thailand in 2023 involving a customer, Mr. Pokpong, and his purchase of a Tesla Model Y RWD, has brought to light questions regarding the company’s sales ethics and customer relationship management, particularly in the Thai market.<\/p>\n\n\n\n

An Exciting Purchase Turns Bitter<\/strong><\/h2>\n\n\n\n

Mr. Pokpong embarked on a journey that many electric vehicle enthusiasts dream of – purchasing a Tesla. His excitement was palpable as he and his partner decided to purchase a Tesla Model Y RWD for 1,959,000 Baht ($52,946) after a delightful test drive on September 11th. However, the subsequent events not only financially impacted him but also raised ethical questions about Tesla\u2019s sales and customer service ethics.<\/p>\n\n\n\n

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Persistent Pressure from Delivery Advisor<\/strong><\/h2>\n\n\n\n

Despite initially agreeing to a delivery date of October 17th, Mr. Pokpong found himself under significant pressure from Tesla\u2019s Delivery Advisor (DA) to accept the vehicle much earlier, on September 29th. <\/p>\n\n\n\n

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Within a single hour, he received seven calls from the DA, each nudging him to make a decision and accept the vehicle earlier than planned. Eventually, he acquiesced to the new date, only to be met with a disheartening price drop to 1,699,000 Baht ($45,919) just three days post-delivery, resulting in an unexpected loss of 260,000 Baht ($7,027)<\/p>\n\n\n

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Image : Seven incoming call from DA within one hour<\/figcaption><\/figure>\n<\/div>\n\n\n

A Collective Discontent Among Customers<\/strong><\/h2>\n\n\n\n

This incident was not isolated. A Line group of nearly 50 Tesla customers shared similar experiences, cumulatively losing a significant $351,351 (13,000,000 Baht). This total loss equates to the price of approximately 7 Tesla Model Y RWD vehicles, highlighting a tangible impact on the customers affected.<\/p>\n\n\n\n

Understanding and Empathy Amidst Discontent<\/strong><\/h2>\n\n\n\n

Mr. Pokpong expressed understanding towards Tesla\u2019s operational level employees, acknowledging they have to follow orders. However, he also wished for Tesla to empathize with him and other customers in a similar situation. His case was not about questioning the price drop after choosing to accept the car on September 29th, but rather about being persuaded by Tesla to accept the car earlier than the agreed-upon time, leading to his financial loss while Tesla gained.<\/p>\n\n\n\n

Seeking Answers and Resolution<\/strong><\/h2>\n\n\n\n

Upon learning about the price reduction, Mr. Pokpong immediately sought answers and resolution from Tesla, visiting the Tesla Center and engaging in conversations with every available representative. He requested to submit a petition and sought a meeting with the manager, only to be met with dismissive responses and no tangible progress in resolving the situation.<\/p>\n\n\n\n

Elon Musk’s Perspective on Price Fluctuations<\/strong><\/h2>\n\n\n\n
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When prices go down, those who already bought want the lower price, but, if prices go up, those who already bought don\u2019t want to write Tesla a check. So it goes.<\/p>— Elon Musk (@elonmusk) March 12, 2019<\/a><\/blockquote>